Balfour is well known for its long and successful history of the manufacturing, sales and marketing of class rings, yearbooks and regalia to high school and college students, teachers and alumni. Today, the company’s focus is on growing its class ring and yearbook leadership position while expanding product offerings in the categories of commencement, gifts, affinity and fashion jewelry, athletic apparel and awards across the education spectrum. We are the destination for student achievements and milestones.
At Balfour, I work as the Senior Graphic Designer working on in-house branding, including homepages, marketing emails, print and digital brochures, social media assets and much more. I also work on high school and college marketing to assist our representatives with ring sales all over the country.
Kendra Scott Collaboration
Balfour and Kendra Scott joined forces to redefine tradition by creating a Class Jewelry line targeted for those who want a piece for any outfit and any occasion. We wanted to express the fun, passionate, fashion-forward, and authentic style of today’s student by combining Kendra Scott’s fresh and relevant designs with Balfour’s 100+ years of quality, Officially Licensed Collegiate and High School Jewelry.
My role in the project consisted of assisting on set for photo shoots, design & layout of in-store sales aids, and updates to the website for homepage and marketing emails.