HerRoom is an e-commerce lingerie retailer and has the largest assortment of products of any lingerie site. Over the past two decades, it has expanded its products to include swimwear, activewear, as well as a robust men’s underwear and apparel site.
As Art Director, I help plan digital marketing efforts and create original imagery for online lookbooks, emails and website marketing.
Interactive Summer Closet
Concept was to view how 10 tops and 10 bottoms could create a robust summer wardrobe with numerous combinations.
I laid it out to be simple an easy to navigate – and most importantly – easy to shop.
Live and Love in Luxury Lookbook
Pre-Valentine’s Day luxury lingerie lookbook that could live past February 14th.
Sports Bras by Impact Level
A clean layout showcasing 3 styles of the bestselling sports bras from each impact level, featuring a “Tomima Tip” for each level, highlighting her authority with helpful information for the consumer.
Back to School Email
Back to School is a tricky campaign for a lingerie company, but with so many brands and value-priced styles available, it was a great angle for a back to school – or work – message. With colorful laydowns, and clear messaging, HerRoom kicked off their back to school shopping with their signature pinks and beautiful product photography.